Paul Howell MP is pleased to support Tesco's launch of ‘Best of British’ section online in biggest success yet for campaign.
Tesco, the UK’s largest supermarket, has become the latest retailer to support the campaign backed by Paul which called on supermarkets to implement an online ‘Buy British’ button.
In August 2023 Paul, and over 120 other MPs signed an open letter calling on supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online to make it easier for people to buy homegrown produce.
The letter, written by Dr Luke Evans MP, stated ‘Our ask is simple, create a tab that collates produce from farmers,’ citing consumer choice, environmental benefits and support for farmers as reasons to make the change.
Now, Tesco’s have followed Morrisons, Aldi, Sainsbury’s, Ocado, Co-op and Waitrose by launching a ‘Best of British’ section online which the retailer’s Chief Commercial Officer says “[brings] together over 500 hundred quality, affordable British products to choose from.”
Paul Howell MP said
“The campaign for a ‘Buy British’ button aims to make it even easier for people to buy homegrown produce, supporting our nation’s farmers and cutting down on unnecessary food miles.
Tesco follow the lead of Morrisons, Aldi, Sainsbury’s, Ocado, Waitrose and the Co-op by making this small but meaningful change which puts our farmers and consumer choice first.
I hope ASDA will follow suit soon alongside Tesco, Morrisons, Aldi, Sainsburys, Ocado, Co-op and Waitrose .”
Dr Luke Evans, MP for Bosworth, said:
“I’m pleased to welcome Tesco to the fray. It’s great to see the UK’s largest supermarket join other major retailers in implementing an online ‘Buy British’ section which will support our farmers and give consumers greater choice.
This is really welcome news and a step forward in supporting our nation’s food growers and producers by showcasing over 500 homegrown items, with everything from meat and vegetables to dairy products now easier to find on the ‘Best of British’ tab.”
